The company leadership and the Board of Directors have worked on a broad “five-year strategic plan for both domestic and international growth”.

and key international markets to drive its low-cost provider strategy. The company has adopted a consumer-driven approach for its core brand investment in both U.S. Increasing costs of doing business due to different laws and regulations across different countries.Rising levels of competition from Kraft Foods, Mars Inc and Wrigley.Use of various advertisement strategies and media.Working with the International Cocoa Initiative Foundation to eliminate child labour.New products for health conscious customers.Changing consumer tastes and preferences.Inability to identify potential international markets and strategic partners fast.Strong financial resources, management team and solid operating cash flow.Acquisition of other companies such as Shanghai Golden Monkey Food Joint Stock and Brookside Foods Ltd.

The profit margins show that the Hershey Company makes profits from its activities after deduction of all expenses.